Why Strategic Planning Matters: How to Gain an "Unfair" Advantage

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Name: Why Strategic Planning Matters: How to Gain an "Unfair" Advantage
Date: November 20, 2019
Time: 8:15 AM - 9:30 AM EST
Event Description:

Business Growth Planning Made Easy

Are you looking to gain an unfair advantage over your Competition?

Do what most businesses are afraid to do - Plan Your Growth!

I’m not talking about the dreaded business plan that most businesses shun.  I’m talking about a strategic plan specifically designed with revenue goals and specific milestones and strategies that outline both WHAT you want, and HOW you can achieve it!

Historically, Small and Medium Size businesses have struggled to incorporate a strategic process for planning their growth.

Yet one study1 published in 2010, aggregated research on the business growth of 11,046 companies and found that planning significantly improved business performance for existing companies.  

A second study2 found that companies that plan, grow 30 percent faster than those that don’t plan.  What would growing your business fast mean to you?

The correlation of planning and growth is significant as shown by a third study3 which found that fast growing companies (i.e. over 92% growth in sales one year to next) usually have strategic plans, growth plans or operational plans in place, versus the typical Business Plan.
Join us at the Central Orlando leads group, where we will show you:

  • The 4 Basic Growth Strategies

  • The 6 Key Performance Areas for Scalable Growth

  • MarketAtomy’s “Business Growth Planning System”

1 Brinckmann, J., Grichnik, D., & Kapsa, D. (2010). Should entrepreneurs plan or just storm the castle? A meta-analysis on contextual factors impacting the business planning–performance relationship in small firms. Journal of Business Venturing, 25(1), 24-40. doi: 10.1016/j.jbusvent.2008.10.007
2 Burke, A., Fraser, S., & Greene, F. J. (2010). The multiple effects of business planning on new venture performance. Journal of Management Studies, 47(3), 391-415.
3 Upton, N., Teal, E. J., & Felan, J. T. (2001). Strategic and business planning practices of fast growth family firms. Journal of Small Business Management,39(1), 60-72.

Herzing University
1865 SR 436
Winter Park, FL 32792
Date/Time Information:
November 20th
8:15 to 9:30 am
Contact Information:
Danna Olivo
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