As an entrepreneur, Omayra Rodriguez is the CEO of “Omayra La Bella, LLC” and has established herself as a well-known social media influencer. She uses her platform to specialize in brand marketing and business promotion, offering expertise in wellness, beauty, and fashion. She has taken part as a guest judge for beauty pageants and modeling competitions. She emcees for various events, from local government to fashion shows and business networking events. She has established herself as a motivator and coach, focusing on women's empowerment and self-esteem.